Digital Marketing Workshop

With the proliferation of online channels and the rise of digital platforms, traditional marketing approaches are no longer sufficient to capture and retain the attention of today’s digitally-savvy consumers. This workshop serves as a comprehensive guide to harnessing the power of digital marketing, enabling participants to leverage the full potential of digital channels to achieve their marketing objectives and drive business growth.

Throughout the workshop, participants will embark on a journey to explore the foundational principles, latest trends, and cutting-edge techniques shaping the digital marketing landscape. From search engine optimization (SEO) to social media marketing, content marketing to email marketing, participants will gain practical insights into the key pillars of digital marketing and learn how to develop integrated strategies that resonate with their target audience.

COURSE OBJECTIVES

By the end of this program, you will be able to:

• Understand digital marketing fundamentals
• Master digital marketing channels
• Develop effective digital marketing strategies
• Implement search engine optimization (SEO) techniques
• Leverage social media marketing
• Utilize content marketing strategies
• Implement email marketing campaigns
• Measure and analyze digital marketing performance

TARGET AUDIENCE

This workshop is suitable for marketing professionals, business owners, entrepreneurs, and anyone interested in learning digital marketing strategies to grow their business or advance their career.

TRAINING METHODOLOGY

• Interactive lectures
• Hands-on activities
• Case studies
• Group discussions
• Q&A Sessions

COURSE DURATION

2 Days

COURSE DATE

To be advised

NUMBER OF PARTICIPANTS

Pax

CERTIFICATION

Upon successful completion of the course, participants will receive a Certificate of Attendance.

COURSE OUTLINE

DAY 1

MODULE 1: INTRODUCTION TO DIGITAL MARKETING
MODULE 2: UNDERSTANDING CONSUMER BEHAVIOR ONLINE
MODULE 3: SETTING DIGITAL MARKETING OBJECTIVES
MODULE 4: DIGITAL MARKETING STRATEGY DEVELOPMENT
MODULE 5: SEARCH ENGINE OPTIMIZATION (SEO)
MODULE 6: SOCIAL MEDIA MARKETING (SMM)
MODULE 7: CONTENT MARKETING
MODULE 8: EMAIL MARKETING

DAY 2

MODULE 9: PAY-PER-CLICK (PPC) ADVERTISING
MODULE 10: CONVERSION RATE OPTIMIZATION (CRO)
MODULE 11: DIGITAL MARKETING ANALYTICS
MODULE 12: PERFORMANCE REPORTING AND OPTIMIZATION
MODULE 13: INTEGRATED DIGITAL MARKETING CAMPAIGNS
MODULE 14: FUTURE TRENDS IN DIGITAL MARKETING
MODULE 15: WORKSHOP RECAP AND Q&A